The now completed De Heus Protector campaign is part of the broader security awareness program that De Heus rolled out together with Awareways, about which we shared a testimonial earlier. “In recent months, all of our international business units took part in an intensive challenge with microlearnings,” Michel explains. Phishing exercises have also been conducted again. The goal: to increase awareness and sustainably change behavior. “It was an intense traject, with multiple rounds. Myanmar eventually emerged as the winner, and naturally that had to be rewarded.”
“We didn't know beforehand who would win,” says Michel, “and wanted to come up with a fitting reward for that. Myanmar was one of the countries that excelled in a competition that was taken very seriously all around. That competition component really makes the difference: they even made a day of it to all work on it. The fact that it is experienced in that way means that you can really make changes from within the culture.”
That visibility was reinforced in Myanmar by the way the campaign was experienced. “The feedback from senior management is also very positive.”